The Birth of the UniBetter IP Character "UNI"!

The Story of UNI and UniBetter

In a city brimming with technology and innovation, there is a unicorn named “UNI” who has been deeply fascinated by electronic products since birth. He loves to explore various electronic components and dreams of bringing more convenience and joy to the city through his efforts.

Throughout his growth, UNI continuously learns and explores the knowledge of electronic components. He has attended various electronic technology exhibitions and events, meeting many like-minded friends. Through communication and cooperation with them, UNI has gradually accumulated rich experience and skills.

Over time, UNI’s talent was discovered by the UniBetter Company. Known for its innovative concepts and quality services, UniBetter invited UNI to become the company’s mascot to assist them in promoting their products and services.

In the days to come, UNI will continue to shine, bringing more surprises and innovations to people. He will always maintain a youthful mindset, continuously learning and growing, contributing his strength to the development of UniBetter.

Identity Profile

  • Name: UNI
  • Gender: Male
  • Occupation: UniBetter Corporate Service Ambassador
  • Interests: Exploring various electronic components, conducting in-depth research on global brands
  • Personality: Meticulous, lively, full of vitality and curiosity
  • Characteristics: Unicorn, “U” shaped logo on the chest (UNIBETTER)


The image of UNI symbolizes UniBetter’s professionalism in the field of electronic components distribution and its minimalist concept. The unicorn setting expresses UniBetter’s vision of becoming a top-notch value-added service provider for components worldwide.

UNI’s Image Design

  • Black: Symbolizes the stability and reliability of UniBetter.
  • White: Implies the clarity and transparency of UniBetter’s services.
  • Blue: Represents UniBetter’s commitment to technological innovation and future development.

The image of UNI symbolizes UniBetter’s professionalism in the field of electronic components distribution and its minimalist concept. The unicorn setting expresses UniBetter’s vision of becoming a top-notch value-added service provider for components worldwide.

UNI’s Peripheral Gifts

UNI’s cool and trendy peripherals “break out of the circle,” injecting new vitality into the UniBetter image and opening a new chapter in the Co-Creation Jie brand story.
Soon, his cool figure will appear on electronic exhibition eco-bags and notebooks accompanying electronic enthusiasts. Let’s look forward to UNI becoming an “electronic circle” IP.

In the future, UniBetter will join hands with UNI and brand partners to create more interesting stories for the UniBetter brand, bringing customers more high-quality, thoughtful services and inspiration.