With the outbreak of the epidemic, Sino-US trade frictions, rising manufacturing costs, and the cyclical decline of the semiconductor industry, the semiconductor component distribution market is facing extremely fierce market competition and ushering in a moment of industry reshuffle.

　　On November 3, the first Electronica South China in Munich kicked off at the Shenzhen International Convention and Exhibition Center (Baoan New Hall). The total scale of the exhibition is expected to be 40,000 square meters. From R&D to manufacturing to application, it will fully display the cutting-edge technologies of the upstream and downstream of the electronics industry chain. 500 high-quality domestic and foreign companies will participate in the grand event, accelerating the innovation and upgrading of the electronics industry.

　　At this exhibition, HC Electronics Network, as an invited media in Munich, had an in-depth exchange with Mr. Li Sujun, the product manager of Shenzhen Unibetter Technology Co., Ltd. (abbreviation: Unibetter), a local semiconductor component agent and distributor, and explored Unibetter. The development model and analysis of the opportunities and challenges faced by the industry are presented to industry colleagues for reference and reference.

　　Mr. Li Sujun, Product Manager of Shenzhen Unibetter Technology Co., Ltd. (right)

　　On-site reporter of HC Electronic Network (left)

　　As a local semiconductor component distributor for more than ten years, what core technologies and new products Unibetter brought to the exhibition?

　　Founded in 2009, Unibetter is an agent distributor and high-tech enterprise focusing on value-added services of semiconductor components. In the early days of its establishment, Unibetter mainly relied on the import and export of internationally renowned product distribution and gradually grew. Today's achievements are closely related to it. At present, Unibetter's distribution segment mainly focuses on customer groups above technology industry, communications and industrial control. After years of accumulation of channels and customers in the distribution industry, it has seized the opportunity of market supply and demand fluctuations this year, and its sales performance can increase by more than 40% compared with last year. This good result is due to ten years of brand value, quality control, channel optimization management, market expansion and the support and recognition of many years of cooperative customers, so that Unibetter can stabilize in this strange and unpredictable world pattern. And continue to grow and develop.

　　"In recent years, under the influence of domestic substitution and the Sino-US trade war, many companies have changed their development thinking from the distribution of products to agents. Unibetter is even more aware of the trend and takes the lead in laying out the consumer market. It will also become the company's future. One of the strategic directions. At present, we are gradually trying to penetrate the low-end consumer market. At this exhibition, Unibetter has joined hands with a group of agents to launch a series of products and solutions based on the Internet of Things, focusing on AI chips, sensor chips and Brushless DC motors and other fields also displayed more than ten product lines of cooperative companies, involving multiple industries, such as small home appliances, personal care, headphones, etc. The company’s hard-core brand is demonstrated with multi-dimensional intimate services and a strong core team Strength. Li Sujun said so at the beginning."

　　Compared with competitors in the industry, what are the core advantages of Unibetter? Li Sujun said, “First, Unibetter has accumulated many years of technology accumulation, strictly screens the agent product line, and has a clear understanding of the original factory. Control the product details and differentiate between the high and low ends of the market positioning to effectively promote the spread and promotion of cooperative customers in the market; second, Unibetter is not only a chip supplier, but also based on customers It is required to provide a complete set of solutions, both hardware and software, to help customers achieve one-stop intimate service. This value-added service not only enhances the close contact with customers, but also better grasps customer needs."

　　As we all know, in recent years, under the blessing of new technologies such as AI, Internet of Things, and big data, the market reshuffle has been accelerated, and many companies have been ruthlessly brushed off by the epidemic and trade wars at home and abroad. As a veteran of semiconductor components, Unibetter has been cultivating semiconductor components for more than ten years, and has been continuously adjusting, optimizing and upgrading to meet market demand. In the face of the traditional distribution market where there are many fish and fierce competition, Unibetter aims at its own advantages and through the promotion and exploration of the agent line technical solution model, it has emerged in the application market of the Internet of Things, smart homes, brushless motors, etc., with agents Representative domestic brands have independently launched IC solutions that cater to the needs of users, and have indeed achieved a lot of dazzling results.

　　Under the influence of the new crown epidemic and international trade relations, the topic of domestic substitution this year has been hotly speculated. Li Sujun believes that for Yu Unibetter, 2020 is a year of coexistence of opportunities and challenges. Domestic cores are ushering in development opportunities. Many electronic core devices are in the hands of overseas players, and domestic substitution gradually replaces fresh blood. Let domestic products occupy the core leadership position again. Although it is indeed lagging behind some overseas countries in terms of production technology and development technology, after more than ten years of pursuit, the domestic consumer market has become mature in all aspects of technology, which can reach 80%. ~90% meets the needs of cooperative customers, so Unibetter is still very confident about domestic substitution in the consumer market.

　　In the conversation, we also found that Unibetter adheres to the concept of "innovation and change", can clearly recognize its shortcomings and advantages, and invest its technical core team in the market by "leveraging strength". In the market field, we have provided many cooperative customers with high-quality complete solutions and application systems, helping customers achieve rapid conversion and upgrading of finished products, and boosting their sprint to the market. It is the perfect control of product cost, safety factor, technology maturity and other dimensions that Unibetter has been doing for ten years, which has shaped its good reputation and strong brand strength today.

　　"Adapt to ever-changing" is a key word of Li Sujun, product manager of Unibetter, on the future market trend. "In this intelligent era of the Internet of Everything, Unibetter will do three things in the future. First, focus on the field of smart home. In the era of fragmentation, Unibetter will inevitably promote the AI ​​it represents in the future. Chips and related sensor products; second, for the field of brushless motors, Unibetter is always paying attention to it and is accelerating the establishment of a win-win cooperation awareness with leading customers in the industry, establishing a strict and orderly mechanism to promote the landing of cooperative customers' products; third , The TWS headset package will also be one of our focus, and we will work hard to better serve our customers." Li Sujun said.

　　In the post-epidemic era, Li Sujun believes that the rise of domestic semiconductors is the inevitable way. Unibetter will continue to expand its product lines in specific areas, combine its own brand lines to provide customers with better products and solutions, and provide differentiated technologies. Value-added services. Committed to becoming a top Chinese semiconductor device supplier.